This year, the prestigious Forbes’ 100 Most Powerful Women list is especially significant for World Travel, thanks to the inclusion of their visionary leader, Mpumi Madisa. As CEO of Bidvest, the parent company of BIDTravel and World Travel, the achievement isn’t simply an individual honour; the recognition is a powerful double victory as it celebrates Ms Madisa’s personal leadership and highlights the impact of this on World Travel’s pioneering spirit.
Key measurement metrics for the selection were split and focussed on four areas: money, media, impact, and spheres of influence. For political leaders, Forbes weighed gross domestic products and populations; for corporate chiefs, revenues, valuations, and employee counts were critical. Media mentions and social reach were analysed for all.
Mpumi Madisa ranks 88th on the Forbes list, and we couldn’t be prouder!
World Travel on the global stage
For over 30 years, World Travel has been a pioneer in crafting unforgettable rail journeys, serving as the general sales agent for a staggering 25,500 destinations across Australia, Canada, Europe, and the USA. Their commitment to crafting curated adventures aboard iconic trains like the Rocky Mountaineer and the Blue Train has earned them a loyal following of passionate travellers seeking exceptional experiences.
In an industry driven by technology and instant gratification, World Travel champions the enduring allure of slow tourism and the old-world charm of witnessing the world from a train’s window. World Travel is not just offering journeys; they are igniting wanderlust and creating memories that last a lifetime.
Inspiring the next generation
Mpumi’s recognition by Forbes is a source of inspiration and pride for all women, especially Black women, in South Africa and beyond. She has been an advocate for gender equality, diversity, and inclusion in the corporate world and has mentored and supported many young women in their careers. She has also been involved in various initiatives to uplift communities and promote education, health, and entrepreneurship. Mpumi’s vision and values align with World Travel’s commitment to empowering women and making a positive difference in society. Her dedication to diversity and inclusion resonates within World Travel’s commitment to providing employees with opportunities.
World Travel congratulates Mpumi Madisa on this well-deserved honour and celebrates her as a powerhouse of a woman who leads Bidvest. As they embark on their next chapter, fuelled by Ms. Madisa’s vision and passion, World Travel promises to continue crafting adventures that are as powerful and transformative as the landscapes they traverse.
Join us in celebrating Mpumi’s achievement and share your own stories of powerful women who inspire you.
To see Mpumi’s global Forbes counterparts, view the full list of winners here.
